The Influence of Risk Perception, Lifestyle, Fear of Missing Out And Mental Accounting On Genz E-Commerce Users

In the digital era, online financial services such as paylater are increasingly popular, especially amongGeneration Z. This research identifies the factors that influence Generation Z's decision to use paylateron e-commerce platforms, with risk perception, lifestyle, and fear of missing out (FoMO) as anindependent variable, and mental accounting as a moderating variable. Risk perception is worry aboutfinancial loss, lifestyle reflects consumer spending habits, and FoMO is worry about missing out ontrends. The survey was conducted in Banjarmasin City with 167 Generation Z respondents who had usedpaylater. The results of SEM analysis based on Partial Least Squares show that risk perception (p-value =0.001, t-statistic = 3.251), lifestyle (p-value = 0.039, t-statistic = 2.073), and FoMO (p-value = 0.000, t-statistic = 10.152) has a significant effect on the use of paylater. However, mental accounting does nothave a significant moderating effect. These findings are useful for e-commerce companies in designingpaylater strategies. The contribution of this research is also important for the development ofeconomics and business, especially in understanding consumer behavior in the digital era, as well asbeing a reference for future research on the paylater phenomenon.