Barbershop Business Strategy In The Era Of Marketing Revolution 5.0

Modern barbershop is a men's barbershop that offers services beyond just a haircut and involves digital technology. Modern barbershops have now evolved far beyond just men's barbershops. This transformation is not only about contemporary haircut styles, but also involves various innovations that utilize digital technology. This study aims to determine the business strategy of barbershops in the era of the 5.0 marketing revolution and what factors determine their success or failure in facing existing challenges. By understanding these dynamics, it is hoped that effective strategies can be found for barbershops to remain relevant and competitive amidst increasingly rapid technological developments. The method used in this study uses a qualitative descriptive analysis approach through data collection methods through literature studies, explaining research findings using data from various reference sources. Part of the literature study involves organizing research sources, reading and taking notes, and using library data collection methods. The type of data used is secondary data, which comes from various trusted sources, including books, journals, articles, and other sources. It was found that modern barbershops adopt strategies that combine digital marketing adaptation and innovative service models to remain competitive and relevant. Digital marketing not only acts as a tool to reach customers more widely, but also as a means to understand their behavior and needs in depth. In addition, innovation in service models is a key element in attracting and retaining customers. Barbershops that offer personalized and customized services, create multisensory experiences, and integrate digital technology with physical services will have an advantage in creating customer loyalty. Additional services, premium packages, and an environmentally friendly approach also enrich the value offered to customers, strengthen the brand, and support business sustainability