The Effect Of Financial Attitude, Subjective Norm And Perceived Behavior Control On The Behavior Of Using Fintech Applications Mediated By Intention On Students In Bengkulu City

Financial behavior began to develop and become known in the business and academic worlds in year 1990. Development behavior finance pioneered from existence A person's behavior in making financial decisions that are directed and responsible so that all finances, both individual and community groups, can be managed well. This study aims to determine Financial Attitude, Perceived Financial Control and Subjective Norms towards Fintech . The type of research used in this study is a quantitative research type using the associative method. The resources used are primary data. The sampling method in this study is non-probability and uses purposive sampling techniques . The respondents in this study were 84 students in Bengkulu City. The instrument requirements test used validity and reliability tests. The results of the study showed that Financial Attitude had no effect towards Fintech whereas Perceived Financial Control and Subjective Norms has a positive impact on Fintech.