The Effect of Influencer Marketing Review and Experience toward Intention to Revisit Gastronomic Tourism

This study aims to examine the role of gastronomic experience as a mediator between influencer marketing reviewsand tourists' revisit intention in gastronomic tourism. A total of 200 respondents who visited gastronomic tourismwere involved in this study, and were taken using purposive sampling technique. The data were processed andanalyzed using SEM-PLS. The results of the study indicate that influencer marketing reviews have a direct effect ongastronomic experience and also revisit intention. In addition, gastronomic experience has succeeded in providingan important role in increasing tourist revisit intention. Furthermore, this study also proves that gastronomicexperience can be used as a mediator between influencer marketing reviews and tourists' revisit intention ingastronomic tourism.