Editorial The Techno-Sustainable Alliance: A Call for Solutions

We are navigating a turbulent, uncertain, novel, and ambiguous (TUNA) business environment. The evolving geopolitical landscape, the severe consequences of climate change, and rapid technological advancements are contributing to diverse socio-economic conditions across the globe. As a result, the field of management must continually reinvent itself to keep pace with these dynamic changes. It has transitioned from being merely multidisciplinary and interdisciplinary to embracing a transdisciplinary approach. Today’s managers must collaborate not only with internal stakeholders such as employees, customers, and shareholders but also with external actors like gender specialists, scientists, activists, reformers, and others.