A STUDY ON THE PATIENT SATISFACTION AND LOYALTY LEVEL WITH SPECIAL REFERENCE TO FRAMING THE MARKETING STRATEGIES FOR ANAND HOSPITAL

The research paper titled "A Study on the Patient Satisfaction and Loyalty Level with Special Reference to Framing the Marketing Strategies for Anand Hospital" focuses on understanding patient satisfaction and loyalty at Anand Hospital.The study is divided into two sections: an overview of the healthcare sector, particularly at Anand Hospital, and primary research based on data collection through surveys.Key factors influencing patient satisfaction include the quality of medical care, staff behaviour, and cleanliness, while loyalty is tied to the patient experience and communication.The study also examines the hospital's marketing strategies and suggests improvements to enhance patient engagement and brand loyalty.