TRENDS IN THE DEVELOPMENT OF INNOVATIVE ENTREPRENEURSHIP AND PROSPECTS FOR POST-WAR RECONSTRUCTION

Topicality. Today, due to the complicated conditions caused by the war in Ukraine and geopolitical changes in the world, there is a growing need to address important issues related to the development of new approaches and tools for the growth of the national economy. Entrepreneurship plays a key role in this process, especially in ensuring the creation of new markets, products, and services that will contribute to the development of the economy of the country as a whole and its regions. From this perspective, the issue of establishing a new role for innovative entrepreneurship requires a more in-depth study since modern military operations and everything related to them are based on the latest technological developments and innovative organisational and managerial solutions that can successfully have a civilian purpose, especially for the period of post-war reconstruction. Aim and tasks. The article aims to examine innovative entrepreneurship as one of the key catalysts for the development of society and economy today and in the post-war period and to identify trends and strategic directions of its development and the role of assistance from state and international institutions in these processes. Materials and methods. The theoretical basis of the study includes the fundamental provisions of the theories of entrepreneurship and innovative development and the concepts of sustainable development and green transition. The study used the methods of synthesis and analysis to identify problems, trends, and potential opportunities for the development of innovative entrepreneurship. Research results. The article reveals the features and role of innovative entrepreneurship in the development of the society and economy of Ukraine. The authors identify problems and characterize the main trends in the functioning of the entrepreneurial sector of the national economy in terms of innovative development over the two years of full-scale war. The study determines the strategic directions of the development of innovative entrepreneurship for the period of post-war reconstruction of the state and economy. The essence and significance of specific examples of assistance of state and international institutions to innovative entrepreneurial structures at the stages of their survival in modern conditions and ensuring the development of innovative infrastructure in the processes of post-war reconstruction are generalised. Conclusion. Focusing government efforts on the strategic development of innovative entrepreneurship can provide Ukraine with key advantages in the post-war period, contributing to job creation and increasing the competitiveness of national products and services. The peculiarities of entrepreneurial activity during the war include relocation, adaptation to changes, and the development of new markets, especially in Europe and America, which indicates the growing role of innovation in reorienting the economy towards high value-added production. Promising areas of development include deep-tech start-ups, industrial innovation, the agricultural sector, digitalisation, sustainable development, and social initiatives. International organisations continue to support Ukraine, especially in the technology sector, which opens up new opportunities for integration with European standards and the development of innovative entrepreneurship.