From Philosophy to Practice: Building Sustainable Tourism through Balinese Local Wisdom

This study aims to analyze the role of Balinese Hindu cultural values, particularly Tat Twam Asi (I am you, you are me) and Menyama-Braya (brotherhood and solidarity), in fostering social harmony and supporting the sustainability of tourism in Bali. This research employs a qualitative method with a case study approach, focusing on the religious tourism site of Wali Pitu. Data were collected through in-depth interviews, participatory observation, and document analysis. The findings reveal that Tat Twam Asi strengthens social integration by instilling an awareness of the unity of all beings. At the same time, Menyama-Braya serves as a social mechanism that promotes interfaith solidarity. The implementation of these values is reflected in the active participation of local communities in managing cultural tourism destinations, maintaining a balance between economic benefits and cultural preservation. The study's implications highlight that a culture-based strategy can effectively create inclusive and sustainable tourism. The primary contribution of this research lies in its in-depth exploration of how local cultural values can be integrated into tourism policies and practices. However, this study has limitations in its geographical scope and research timeframe, which could be expanded in future studies to gain a broader understanding of these dynamics.