Content Analysis of Islamic Communication Principles in the Film Air Mata di Ujung Sajadah

This study analyzes how the film Air Mata di Ujung Sajadah presents Islamic communication principles and identifies dialogues that contradict them. Using a qualitative descriptive approach and content analysis based on Miles and Huberman's framework, the research examines six key principles: qaulan sadida, qaulan layyina, qaulan ma’rufa, qaulan karima, qaulan maysura, and qaulan baligha. The findings highlight the film's representation of ethical and moral values in Islamic communication within a religious-themed narrative. The findings indicate that the film effectively integrates Islamic communication principles, making it a potential medium for social learning through message observation, aligning with Melvin DeFleur’s Social Learning Theory. The interaction between characters frequently reflects Islamic communication values. Specifically, qaulan sadida appears 8 times, qaulan layyina 4 times, qaulan ma’rufa 9 times, qaulan karima 12 times, qaulan maysura 2 times, and qaulan baligha 5 times. Despite the strong representation of Islamic communication principles, the study also identifies dialogue that contradicts these values. Instances of qaulan sadida being violated through dishonesty appear 6 times, harsh speech contradicting qaulan layyina occurs 5 times, disrespectful words opposing qaulan karima appear 5 times, and inappropriate words conflicting with qaulan ma’rufa are also found 5 times. These findings suggest that while the film promotes Islamic communication ethics, it also depicts real-life conflicts that challenge these principles, reflecting the complexities of social interactions.