Mediating Effect of Satisfaction with University Life in the Relationship Between University Students University Service Quality and Loyal

As the educational background population decreases rapidly, attracting foreign students is emerging as a key measure to overcome the crisis in universities. Recently, the number of foreign students has been steadily increasing due to efforts to attract foreign students, but since the dropout rate is also gradually increasing, it is necessary to prepare supplementary measures. Accordingly, research is needed to increase loyalty and satisfaction with university life so that students can continue their studies without the problem of maintaining foreign students and giving up halfway. Therefore, this study attempted to examine the relationship between university service quality, university life satisfaction, and loyalty for foreign students, and to find out the mediating effect of student life satisfaction in the impact relationship. The analysis results are as follows. First, The analysis results are as follows. First, it was established that university service quality obtained a positive relation satisfaction with university life. Second, among the factors of satisfaction with university life that school satisfaction and class satisfaction were positively related to loyal. Third, as a result of an inquiry into the impact of university service quality on loyal, it turned out that university life satisfaction had a partial mediating effect. These analysis results suggest that efforts are needed to recognize the necessity of managing international students' university service quality aspects and to improve college life satisfaction and loyalty.