A Literature Review: Competitive Strategies Of Msmes To Enter The Global Market

This study aims to analyze strategies that can be applied by Micro, Small, and Medium Enterprises (MSMEs) to be able to compete and enter the global market. The research method that will be carried out is to use Systematic Literature Review (SLR) which is a systematic approach to collecting, evaluate, and synthesize information from various source literature Which relevant based on topic areas or keywords relevant to this study. The results of the study indicate that Indonesian MSMEs face various challenges in entering the Global market, including limited capital, lack of knowledge about international standards, limited networks, and low use of digital technology. To compete in the global market, MSMEs need to implement several strategies, including product innovation, digitalization and utilization of e-commerce, increased branding, and strengthening international business networks. In addition, it is important for MSMEs to improve their understanding of international standards and regulations. Based on these findings, it is recommended that MSME actors be given support in the form of access to capital, technology training, and international network development.