The Effect Of Tourist Attraction And Service Quality On The Interest Of Visitors To Revisit Bengkulu Culinary Tourism

This study investigates the influence of tourist attraction and service quality on the Intention to revisit the Sembam Marola Fish Restaurant in Bengkulu City. A quantitative approach is used, employing primary data collected through questionnaires. The sample for this study consisted of 299 visitors to the Sembam Marola Bengkulu Fish Restaurant, selected using purposive sampling with the minimum criterion that visitors had dined there at least twice. Data processing was conducted using the Statistical Package for the Social Sciences (SPSS) software, version 27. The analysis included validity and reliability tests, an F-test, a t-test for hypothesis testing, and a determination coefficient (R) analysis. The results of the research and analysis indicate that: first, tourist attractions have a positive and significant effect on revisit intention; second, service quality also has a positive and significant effect on visitors' Intention to revisit; and last, both tourist attractions and service quality together positively affect revisit Intention.