Creative Economy Based Tourism Village Development Strategy (Case Study: Sentral Hot Springs and Sentral Waterfall Tourism, Sindang Jati Village, Sindang Kelingi District, Rejang Lebong District, Bengkulu).

Tourist villages are alternative tourism that accommodates the needs of tourists who have a special interest innatural tourism. The development of tourist villages is part of the creative economy sector's development, whichaims to improve the community's economy. The Sentral tourist attraction is a nature-based tourism potential inSindang Jati village. The aim of this research is to determine the strategy for developing a creative economy-based tourist village at the Sentral tourist attraction in Sindang Jati village by examining the elements of atourist village consisting of attractions, facilities, infrastructure, transportation and hospitality. Then linked tothe 17 sub-sectors of the creative economy. This type of research is a case study with a qualitative researchapproach. The sample in this study was 10 informants determined using the purposive sampling methodconsisting of village heads, village secretaries, tourist attraction managers, BUMDes managers, villagecommunities and tourists. Data was obtained from primary and secondary data through interviews, observationand document research. Then the data is analyzed, summarized and concluded and then presented in the form ofdescriptive text. Based on the research results, it shows that the Sentral Sindang Jati Village tourist attraction hasthe complete elements of being a tourist village. Based on the results of observations, there are several sub-sectors of the creative economy that have been carried out in developing central tourist attractions, namely theuse of applications, architecture, interior design, product design, advertising and photography. The strategies fordeveloping tourist villages that have been implemented include involving all village communities, developingpotential tourist attractions, carrying out promotions and good environmental management. Supporting factorsfor the development of the Sindang Jati tourist village are natural conditions that are still maintained and lowentry fees. The inhibiting factors are a lack of management funds and inadequate visitor security.