Challenges In Achieving Sustainability For Cinnamon Farmers

Cinnamon production is a traditional small-scale enterprise that is important to the local economy in Indonesia. However, the sustainability of this enterprise faces various challenges, including productivity issues, environmental impacts, and the need to meet international market standards. This study aims to identify the sustainability challenges faced by cinnamon farmers and provide insights into adaptation strategies that can support the sustainability of their businesses. The method used was a narrative literature review that analyzed secondary literature from relevant journals and scientific articles. The results of this study show that the main challenges faced by cinnamon farmers include increasing productivity with a sustainable agriculture approach, product diversification, efficient marketing management, and adaptive entrepreneurial management. This conclusion is expected to provide practical direction for farmers and stakeholders to sustainably improve the competitiveness of Indonesian cinnamon in the global market.