Tourism in the New Reality: Development Guidelines

The current situation with global and domestic tourism markets is summarized, reflecting the changes associated with the postpandemic impact and geopolitical environment. The recognition of the ongoing crisis as an opportunity for reflection and the necessary revision of strategies for developing the leisure industry in the context of increasing its sustainability is considered. The purpose of this paper is to analyze the current major trends affecting the development of the tourism sector and identify the benchmarks in the formation of its prospects. The research methodology provides a systematic approach to consider tourism an integral system, including numerous factors that have direct and indirect impacts on it. The research is based on the analysis of expert estimates of the formation of the tourism market under the influence of external factors in 2020‒2023. In Russia, most attention is focused on the development of domestic tourism within the framework of the national Tourism and Hospitality Industry project. As part of it, state support for the industry is carried out, resulting in steady growth in the segment of domestic tourism. Meanwhile, there are concerns that it is not an easy task to continue this trend, and its solution should be based on an analysis of the features of the established global trends, the optimal use of tourism support from the authorities, and the adjustment of regional strategies. In the context of the global trends affecting the development of tourism, we outline the main trends in the Russian leisure market, directions in the correlation between supply and demand, and the requirements for the product based on an analysis of the lessons presented by the current situation. One feature of getting out of the current crisis is the high competition between the subjects of the Russian Federation for the consumer. The role of the Far Eastern Federal District as a strategic tourist macro-territory with the active application of preferential regimes is revealed. Real examples of the region’s aspirations to expand activities in the tourism sector are shown. It is noted that the Far Eastern territories are actively positioning their tourism potential, realizing the role of the industry development in Russia’s “turn to the East” (more closely interacting with Asia–Pacific countries).