Analysis of Business Model Innovation Strategies for the Convergence Development of Professional Publishing: A Case Study of Chinese People’s Health Press

This paper, grounded in the theory of business model innovation, examines the Chinese People's Health Press ( ) as a case study to explore strategies for innovating business models within the context of professional publishing convergence development.The research posits that effective business model innovation in this domain necessitates a comprehensive reform of its constituent elements.It advocates for a systematic approach to reconstructing value propositions, enhancing value creation and delivery processes, and optimizing value capture mechanisms to achieve desired outcomes.