Compensation Plan and Customer Patronage of Noodle Firms in Anambra State, Nigeria

This research has examined compensation plan and customer patronage of noodle firms in Anambra state, Nigeria. The study was carried out based on the need for employee motivation through compensation. The study employed survey research design and questionnaire was used to collect data. The data collected were presented in tables and analysed using Mean Statistics and Pearson Product Moment Correlation Coefficient (at 0.05% level of significance) through SPSS version 21.0. It was discovered that there is no significant relationship between basic salary and customer patronage and also there is no significant association between bonus and customer patronage. The researcher concluded that the achievement of improve patronage depends on the effectiveness of compensation system. It was recommended that salary increase is inevitable if employees must perform their sales functions effectively to achieve sales increase and organisational growth. Also employee compensation plans should be done through bonuses to enhance sales performance and firm growth.