Online Twerking and Nudity as a Digital Platform for Commercial Sex Advertisement in Taraba State

The rise of digital platforms has transformed social interactions and economic activities, facilitating new forms of self-expression and commercial engagement. In Taraba State, Nigeria, online twerking and nudity have emerged as tools for commercial sex advertisement, reflecting broader socio-cultural and economic dynamics. This study examines the drivers of this phenomenon, including high unemployment, economic hardships, and the commodification of sexualized content on social media platforms. Young women, in particular, leverage online visibility for financial gain, blurring the lines between personal expression and economic survival. While these digital avenues offer some level of agency and financial independence, they also expose individuals to exploitation, stigmatization, and legal uncertainties. The implications extend beyond individual participants to broader societal concerns, including the reinforcement of gender stereotypes, moral debates, and public health risks such as sexually transmitted infections. The study further explores the role of digital anonymity in enabling these practices despite the existence of legal prohibitions against commercial sex work in Nigeria. Addressing this issue requires a multifaceted approach, including strengthening legal frameworks, promoting economic alternatives for young women, and enhancing online content moderation. Public awareness campaigns and the involvement of traditional and religious leaders are also crucial in reshaping societal attitudes toward the commercialization of sexual content. This study contributes to ongoing discussions on digital sex work, gender dynamics, and socio-economic challenges, offering policy recommendations for mitigating the risks associated with this emerging trend in Taraba State.