The Nigerian Entertainment Industry and Dramaturgy: Rethinking Gendered Stereotypes

The Nigerian entertainment industry has emerged as a significant cultural force in Africa. However, there are gender stereotypes resulting from socio-cultural conception of gender. This study therefore explores the pervasive gendered stereotypes within the Nigerian entertainment industry, with a particular emphasis on theatrical productions and films. The study aims to critically analyse how these stereotypes manifest in narratives, character portrayals, and thematic elements, thereby influencing societal perceptions of gender roles. As a theoretical framework, this study adopts New Historicism. This study adopts qualitative research methodology. Significantly, the research focuses on two prominent Nigerian films: Austen-Peters' House of Ga'a and Funmilayo Ransome Kuti. Both films serve as rich case studies, as they depict historical figures within Yoruba culture. Thus, providing a lens through which to examine gender representation in a culturally significant context. The analysis reveals how traditional portrayals reinforce patriarchal norms. Meanwhile, the findings also highlight instances where these narratives challenge and subvert established gender roles. Through the juxtaposition of the historical significance of the characters against societal expectations, the research underscores the dynamic interplay between entertainment and social commentary. This paper contributes to the discourse on gender representation in the Nigerian entertainment sector, advocating for a rethinking of gendered stereotypes. The findings also encourage playwrights to embrace more critical representations of gender. In general, this research fosters a broader understanding of how the entertainment industry can serve as a catalyst for social change, promoting gender equity and challenging stereotypes in Nigerian society.

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Publication Details

Journal
Journal of Arts and Sociological Research
Published
2025-02-28
DOI
https://doi.org/10.70382/ajasr.v7i6.015
Primary Topic
Media, Gender, and Advertising
Type
article
Field-Weighted Citation Impact
0.00
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article

The Nigerian Entertainment Industry and Dramaturgy: Rethinking Gendered Stereotypes

Rasheedat Kehinde Akanbi
Journal of Arts and Sociological Research
Media, Gender, and Advertising
article

The Nigerian Entertainment Industry and Dramaturgy: Rethinking Gendered Stereotypes

Rasheedat Kehinde Akanbi
article en

Abstract

The Nigerian entertainment industry has emerged as a significant cultural force in Africa. However, there are gender stereotypes resulting from socio-cultural conception of gender. This study therefore explores the pervasive gendered stereotypes within the Nigerian entertainment industry, with a particular emphasis on theatrical productions and films. The study aims to critically analyse how these stereotypes manifest in narratives, character portrayals, and thematic elements, thereby influencing societal perceptions of gender roles. As a theoretical framework, this study adopts New Historicism. This study adopts qualitative research methodology. Significantly, the research focuses on two prominent Nigerian films: Austen-Peters' House of Ga'a and Funmilayo Ransome Kuti. Both films serve as rich case studies, as they depict historical figures within Yoruba culture. Thus, providing a lens through which to examine gender representation in a culturally significant context. The analysis reveals how traditional portrayals reinforce patriarchal norms. Meanwhile, the findings also highlight instances where these narratives challenge and subvert established gender roles. Through the juxtaposition of the historical significance of the characters against societal expectations, the research underscores the dynamic interplay between entertainment and social commentary. This paper contributes to the discourse on gender representation in the Nigerian entertainment sector, advocating for a rethinking of gendered stereotypes. The findings also encourage playwrights to embrace more critical representations of gender. In general, this research fosters a broader understanding of how the entertainment industry can serve as a catalyst for social change, promoting gender equity and challenging stereotypes in Nigerian society.

Journal of Arts and Sociological Research
University of Abuja (NG)
Gender equality
Openalex Percentile: Top 94%
Media, Gender, and Advertising
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The Nigerian Entertainment Industry and Dramaturgy: Rethinking Gendered Stereotypes — Rasheedat Kehinde Akanbi · Journal of Arts and Sociological Research (2025) | TGRS Research Map | TGRS