Demographic Disparities in Online Support Groups Engagement among Married Nigerians Experiencing Infertility

Infertility is a significant global public health issue, often associated with psychological distress and social stigma. In Nigeria, infertility remains a neglected concern within the reproductive health discourse, with limited focus on support mechanisms. Online support groups (OSGs) offer a platform for individuals experiencing infertility to seek information, share experiences, and gain emotional support. However, demographic disparities in engagement patterns within these groups remain underexplored. This study examined the factors influencing OSG engagement among married individuals facing infertility in Nigeria and investigated variations based on age, income, and gender. The study is descriptive-analytical. The population consisted of 4007 infertile married individuals who are members of four online infertility support groups. The groups with members from different parts of Nigeria were purposefully chosen. A proportionate stratified sampling method was used to draw a sample size of 843. Eight hundred and three (803) copies of the questionnaire were retrieved and validated, making a 95% response rate. Data were collected using a questionnaire and analysed using descriptive and inferential statistics. The research indicated that perceived value and relevance were the primary factors influencing married individuals' participation in online support groups. The study revealed further that there was a significant difference in the engagement with online support groups among those experiencing infertility by age (F (3, 799) = 10.44, p< 0.05), income (F(2, 800) = 9.62, p< 0.05), and gender (t(596)= -4.85, p< 0.05) in Nigeria. The study recommended that stakeholders, including governments, group administrators, fertility clinic proprietors, and medical professionals, develop tailored communication strategies that can better serve diverse populations, ultimately improving the emotional and social well-being of individuals navigating infertility challenges.