Islamic Service Quality, Islamic Business Ethics, And Customer Loyalty As Determining Factors Of Consumer Satisfaction

Introduction/Main Objectives: Islamic Service Quality, Islamic Business Ethics, and Customer Loyalty are essential factors in determining consumer satisfaction, especially in the context of Islamic business. Background Problems: This study aims to understand how these three factors simultaneously affect the level of consumer satisfaction and to assess the contribution of each factor to the overall improvement of customer satisfaction. Novelty: This study presents novelty in the impact of Islamic business practices in pesantren on consumer behavior and satisfaction, specifically regarding the students who act as administrators of the pesantren, and it demonstrates the relevance and applicability of theory in real-world practices in the Islamic retail market. Research Methods: This research employs a quantitative approach, using regression analysis with data from 81 respondents. Finding/Results: 1) Islamic Business Ethics significantly and positively impacts consumer satisfaction at Ausath Mart, with a sig. value of 0.032< 0.05. This shows that the implementation of business ethics in accordance with Islamic principles, such as honesty, justice, and integrity in transactions, plays an essential role in enhancing consumer satisfaction. 2) Customer Loyalty also proves to have a significant influence on consumer satisfaction, with a sig. value of 0.033<0.05. This means that loyal customers who are satisfied with consistent service and products contribute to their overall satisfaction. 3) Islamic Service Quality has the most significant impact on consumer satisfaction, with a sig. value of 0.005<0.05. Service quality that reflects Islamic values, such as friendly and fair service that provides optimal benefits, greatly affects the level of consumer satisfaction. Conclusion: The conclusion of this research emphasizes the importance of implementing Islamic Business Ethics, building Customer Loyalty, and ensuring Islamic Service Quality in order to enhance consumer satisfaction in an environment based on Islamic values. Thus, Ausath Mart in Blokagung Banyuwangi can maintain and improve consumer satisfaction by continuously applying these strategies.