Factors Influencing Student Satisfaction and Loyalty in Blended Learning Models: Insights from Anshan Normal University

Background and Aim: As blended learning models gain traction in higher education, it is increasingly important to understand students' satisfaction with these models and the factors influencing them. The study aims to analyze the relationship between teacher image, student expectations, perceived quality, and student satisfaction in blended learning and to examine how student satisfaction affects student loyalty in blended learning settings. Methodology: This study employed a quantitative approach by surveying 937 students participating in blended learning programs at Anshan Normal University through an online questionnaire. The data were analyzed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) to assess the relationships between various factors and their impact on student satisfaction. The questionnaire evaluated variables such as teacher image, student expectations, teaching quality, perceived value, satisfaction, and loyalty. Results: The findings indicate significant positive correlations between teacher image, student expectations, teaching quality, perceived value, and student satisfaction. Specifically, a positive teacher image and high-quality teaching were strongly associated with improved student satisfaction. Additionally, the perceived value of the educational experience positively influenced satisfaction, which in turn enhanced student loyalty. The analysis shows that students' perceptions of teaching quality and their expectations significantly affect their overall satisfaction and subsequent loyalty to the educational institution. Conclusion: To enhance student satisfaction in blended learning environments, institutions should focus on improving teacher image and the quality of teaching. Effective management of student expectations is also crucial. The study underscores that higher levels of satisfaction lead to greater student loyalty, highlighting the importance of delivering high-quality educational experiences to foster long-term commitment.