The Influence Of Digital Marketing On Sales At Clothing Stores In The Panoramic Market Of Bengkulu City

This researcher aims to test and analyze the influence of digital marketing on sales at clothing stores in the bengkulu city panoramic market. This research uses descriptive research with a quantitative approach. In this study, the data was collected in a questionnaire of 55 respondents. Data analysis using simple linear analysis, simple linear regression results show that the influence of digital marketing has a positive and significant effect on sales at clothing stores in the bengkulu city panoramic market.