Parental social media literacy antecedents and children’s digital media addiction: observations from two African countries

Purpose This study aims to investigate the potential impact of parental social media literacy (SML) dimensions on children’s digital media addiction (CDMA). Design/methodology/approach The study used a quantitative research design, specifically a survey questionnaire, to quantify the data and derive conclusions. Descriptive statistics, Pearson product moment correlation and multiple regression were used to analyze the data. Findings The results indicated a negative correlation between the parental SML dimensions (technical, cognitive and social competencies) and CDMA. Therefore, social media-literate parents are better suited to communicate with their children, monitor their online activities and acknowledge the potential hazards of digital media addiction. Practical implications Gaining insight into the parental factors that influence CDMA could guide educators and policymakers regarding the technology utilization of future employees. This can guide business investments in parental wellness and digital literacy training, increase productivity and foster healthier relationships with technology and online activities. By endorsing competencies that mitigate youth addiction risks, companies can foster the growth of competent labor forces. Originality/value The findings have contributed to the literature concerning the correlation between parental SML and CDMA in Egypt and Nigeria’s settings.