Market reaction to announcement of accounting treatment of data assets: evidence from China

Purpose Data assets and digital resources (DADRs) are among the world’s most valuable resources, yet their economic value is often underrepresented in GDP statistics and corporate financial statements. This underrepresentation stems from several factors, such as the complexities of valuing data assets, the absence of standardized accounting principles for data and other intangible assets and conflicting views on the need for such accounting. In this study, we strive to reconcile conflicting views by empirically investigating whether such accounting is necessary from the perspective of investors, namely, do investors care about the accounting treatment of DADR? Design/methodology/approach We leverage a unique event and adopt a well-established event-study approach to examine investors’ responses to a recent regulatory announcement regarding the accounting treatment of data assets. In August 2023, China’s Ministry of Finance introduced the Interim Provisions on the Accounting Treatment of Enterprise Data Resources (hereafter referred to as the Interim Provisions), marking the world’s first formalized framework for data asset accounting. This event provides an ideal context for this inquiry. Findings Our findings indicate that markets respond positively to the announcement, particularly for firms with more DADR proxied in different ways. However, the positive market reaction is significantly smaller for companies with higher levels of intangible asset intensity. This result aligns with the emerging literature, suggesting that firms with high intangible intensity experience greater information asymmetry and reduced value relevance of financial statements due to inadequate accounting treatment of intangibles. Moreover, the economic implications are notable. A long–short portfolio strategy, which involves buying stocks of firms in the top quartile of DADR proxies and selling those in the bottom quartile, yields an annualized cumulative abnormal return (CAR) of over 3.00%. Originality/value The novel insights from this study help reconcile conflicting views on the need for accounting treatment of data and other intangible assets because investors care about the accounting of data assets. Moreover, our research indicates an urgent need for the development of clear accounting guidelines for data and other intangibles, which would improve the consistency and reliability of financial reporting, benefiting all stakeholders. Finally, our findings hold important implications for regulators and accounting standard setters, especially given the ongoing debates regarding accounting for intangible assets.