Navigating the New Normal: How Artificial Intelligence Can Enable Business Resilience and Sustainability in a Post-Pandemic World

The current outbreak of the COVID-19 virus has drastically affected all business operations across the globe, hence forcing them to adapt to a new way of doing things through digitalization. AI is considered a game-changing technology this time when it attempts to help businesses improvisational effectiveness, supply chain and workforce response to risks and opportunities, and tackle environmental challenges. The following paper discusses how AI can help organizations be more adaptable to the conditions that emerged in the post-pandemic period for business, including the possibilities regarding predictive analyses, automation, and decision-making. Also, it discusses the ethical implications of AI, disparate impacts, data privacy concerns, and, last but not least, the impact on workforce displacement. The paper also presents the key recommendations to organizations on implementing AI, focusing on ethical AI management and preparing the workforce for adopting AI technology and shared AI adoption. Thus, AI is anticipated to bring many new growth opportunities owing to its interaction with other contemporary technologies like blockchain and IoT. To that end, this research informs the existing literature on digital transformation by providing potential recommendations for businesses operating in the realized new normal and seeking guidance on how to work with AI systems.