Business Model Innovation in the Context of the Sharing Economy

This research investigates the drivers, strategies, and implications of business model innovation within the sharing economy. By analyzing a diverse range of sharing economy businesses, the study identifies key innovation approaches, including platform design, value proposition tailoring, and revenue model di-versification. The research examines the effectiveness of these strategies in achieving sustainable growth and competitive advantage, while also considering their social and environmental impact. A comprehensive framework is devel-oped to understand the interplay of various factors influencing business model innovation in this dynamic sector. The findings contribute to a deeper under-standing of the sharing economy's evolving landscape, offering practical insights for businesses seeking to innovate and policymakers aiming to foster sustaina-ble growth in this emerging economic paradigm.