Engaging blood donors as advocates: Social media preferences and associations with marketing stimuli

Insights from this research can support blood collection agencies in refining marketing strategies for donor recruitment. For maximizing the reach of recruitment efforts, it seems essential to use various social media based on donors' age groups.

Authors

Institutions

Publication Details

Journal
Transfusion
Published
2025-03-06
DOI
https://doi.org/10.1111/trf.18166
Citations
2
Primary Topic
Blood donation and transfusion practices
Type
article
Field-Weighted Citation Impact
5.52
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Engaging blood donors as advocates: Social media preferences and associations with marketing stimuli

Racheli Magnezi, Tzadok Moshe, Iryna Rudyk
2 citations
Transfusion
Blood donation and transfusion practices
5.52
article

Engaging blood donors as advocates: Social media preferences and associations with marketing stimuli

Racheli Magnezi, Tzadok Moshe, Iryna Rudyk
article en
2 citations

Abstract

Insights from this research can support blood collection agencies in refining marketing strategies for donor recruitment. For maximizing the reach of recruitment efforts, it seems essential to use various social media based on donors' age groups.

TransfusionVol. 65(4)
Bar-Ilan University (IL)
Openalex Percentile: Top 6%
Blood donation and transfusion practices
5.52
DOIOpen Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Engaging blood donors as advocates: Social media preferences and associations with marketing stimuli — Racheli Magnezi, Tzadok Moshe, et al. · Transfusion (2025) | TGRS Research Map | TGRS