Cultural Heritage Meets Digital Innovation: Technology Adoption in Minangkabau's Traditional SMEs

Objective: This study examines the intersection of cultural heritage and digital transformation by analyzing technology adoption in Minangkabau’s traditional SMEs, focusing on Kampung Rendang in Payakumbuh and Kampung Tenun Pandai Sikek. The research investigates how digital capital—comprising access, skills, and integration—shapes this transition while maintaining cultural authenticity. Method: A qualitative comparative method was employed, involving 35 informants, including SME owners, workers, and key stakeholders. Data collection was conducted through in-depth interviews, direct observations, and document reviews. The analysis explored digital adoption patterns and challenges in both business clusters. Results and Discussion: Findings indicate that 83% of Rendang SMEs and 73% of Tenun SMEs have incorporated digital technologies, primarily in social media and e-commerce marketing rather than full operational integration. Major challenges include limited digital literacy, inadequate training, and security concerns. Kampung Rendang exhibits a higher degree of digital adaptation, leveraging technology for international market expansion, whereas Kampung Tenun prioritizes traditional craftsmanship, restricting digital adoption to promotional activities. The research highlights the influence of Minangkabau’s cultural values in shaping technology adoption decisions. Research Implications: The study underscores the need for sustained digital training, government incentives, and strategic collaborations to enhance digital competencies while safeguarding cultural heritage. Originality/Value: This research provides empirical insights into how traditional SMEs can integrate digital technologies while preserving cultural identity. By balancing heritage and innovation, Minangkabau’s SMEs can enhance global competitiveness while maintaining their unique traditions.