Model of Digital Transformation in China's Tourism Industry

Digital transformation has been excessively applied in promoting the effectiveness and efficiency of the tourism industry. Despite being valuable tools, suitable models of technology should be considered to support the sector's development. This study aims to investigate the models of digital transformation utilized by China to promote its tourism industry. The researcher ensured the validity of the data sources by collecting thirty-three articles from indexed journal databases such as Scopus, ProQuest, and Springer. The data sources were subsequently analyzed using content analysis, which began with coding to sort the data, categorize data into functional themes or groups, reduce data to distil substantial content into patterns or themes, interpret the identified patterns to derive conclusions that address the research questions, and validate to confirm the research's reliability and validity, ensuring the accuracy and consistency of the coding rules. This study found four primary digital transformation models to achieve the industry's goals: digital technology, digital finance, digital expertise, and big data. These models are considered not only necessary but also crucial models for the industry. This study recommends searching for other appropriate digital tools for different industries