Analysis of Regional Tax Contribution, Regional Tax Effectiveness and Regional Retribution Contribution to Increasing the Local Own Revenue of Medan City

This study uses a quantitative method with a descriptive approach carried out in the Medan City Government. The data used is the Medan City Regional Revenue and Expenditure Budget (APBD) Realization Report for 2019-2023, with quantitative data sources from secondary data. Data collection techniques include documentation, literature studies, and observations. Data analysis is carried out through the stages of data collection, variable calculation, data analysis, variable measurement, and drawing conclusions. The results of the study indicate that the regional tax contribution es to Local Own Revenue (PAD) is in the "very good" category, while the regional tax effectivenesses is classified as "quite effective". conversely, the regional retribution contribution is still in the "very less" category, which indicates obstacles in optimizing revenue from this sector. This finding indicates the need for a more effective management strategy to increase regional revenue, especially in the retribution sector