FOOD CHAIN IN GÜDÜL AND NEW SOLIDARITY ECONOMICS

The aim of this study is to comprehend how food chain in Citta-Slow Güdül aligns with the New Solidarity Economics (NSE) concept through hybridization. This relatively recent prosumption culture resocializes and respatializes food due to ethical consumption, catalyzing a shift towards food democracy. In this study, Seven YouTube videos and three podcasts that includes 16 interviews with agroecological Tahtacıörencik Natural Life Collective (TADYA) producers, were analyzed through netnography. The research findings indicate that TADYA appears to represent a hybrid food chain model, where consumers and producers draw closer, strengthening urban and rural relationships, influencing rural migration, creating a sustainable food system, and adopting innovative marketing techniques. In contrast to international examples, TADYA employs non-profit organizations (NPOs) as intermediaries and utilizes a flexible economic model devoid of quotas, prepayments, and guarantee systems. This food chain model holds significance in understanding the future of hybrid systems within the NSE.