Does responsible leadership via voice behavior promote green behavior?

Purpose This study, which utilizes the job demands-resources (JD-R) theory, aims to explicate the relationship between responsible leadership (RL), green behavior (GB) and the mediating role of voice behavior (VB). Design/methodology/approach This study used a quantitative research design. The research sample consists of 260 participants who work in five-star hotels in Izmir. The research data were collected through face-to-face and online survey methods. Confirmatory factor analysis (CFA) in AMOS was performed to assess the measurement model. The research hypotheses were tested with structural equation modeling (SEM). Findings The results determined that RL affects GB and VB positively and significantly. In addition, VB has a significant positive link with GB. Furthermore, this study discovered that VB acts as a mediator in the relationship between RL and GB, indicating that RL indirectly promotes GB through implementing VB. Research limitations/implications This study has limitations, such as its dependence on self-reported data, cross-sectional design and exclusive emphasis on participants from a single nation. When RL encourages employees to take GB, they are more likely to engage in GB. This study contributes to the field by evaluating the structures discussed with the JD-R theory. In the management practice of organizations, RL should be strengthened, and training should be provided to enhance RL. Originality/value The literature analysis revealed that, while studies have been undertaken using RL, the idea has not been tested using VB or has it been investigated in the hotel business, which has grown vital to the global economy. With these aspects, the work stands apart and serves as a source of motivation for researchers.