Marketing of the Mud Crab (Scylla serrata) Cultivated in Mangrove Environment in Palampai Village, Kapuas Kuala District Central Kalimantan, Indonesia

This research aimed to examine the marketing of mud crabs cultivated in the mangrove environment in Palampai Village, Kapuas Kuala District, Kapuas Regency, Central Kalimantan Province. The data used consist of two types: primary data and secondary data, while data collection was conducted using three methods: observation, interviews, and documentation. A sample of 15 crab farmers was selected using the simple random sampling method, while the marketing institution samples included 3 middlemen, 5 retailers, 2 institutional markets, and 1 inter-island trader. They were determined based on the snowball sampling method. The ages of the samples varied between 45 and 56 years, with the duration of their business ranging from 2 to 6 years. Data analysis used a qualitative descriptive method to examine (a) the characteristics of the marketed crabs and (b) marketing channel analysis. The results of the analysis showed that (a) the characteristics of the marketed crabs must align with the quality, size, and weight of the crabs, and (b) the marketing channels for crabs consist of four channel patterns and involve four marketing institutions: middlemen, retailers, inter-island traders, and institutional markets.