STRATEGI DENAI TV DALAM PRODUKSI PROGRAM SIARAN JENDELA INSPIRASI

The main issue addressed in this thesis is the strategy used by Denai TV in packaging the Jendela Inspirasi broadcast program. The aim of this discussion is to find out how Denai TV's programming strategy in packaging the Jendela Inspirasi broadcast program and to understand the management of the packaging of the Jendela Inspirasi broadcast program. The type of research used is qualitative research with descriptive analysis. To obtain data on the issues studied, the data collection techniques used are observation, interviews and documentation. Data analysis is done descriptively, then elaborated and classified on certain aspects of the problem and presented through effective sentences. The research findings show that the packaging management of the Jendela Inspirasi broadcast program starts from the Program Planning it was found that the strategy used by Denai TV in packaging the Window of Inspiration broadcast program, namely anchoring the scheduling stage in the placement of program scheduling, leading-in the placement of weak programs to attract viewers, hommoking and special scheduling stunting to maintain audience retention, have all worked well. OK, in improving the program broadcast strategy, the team has tried to present interesting shows for each episode, how to maintain the quality of the shows, and also broadcast platformthe online platform, namely the Denai TV YouTube channel.