MARKETING TOOLS FOR IMPROVING PROFESSIONAL DEVELOPMENT AND RETRAINING PROGRAMS FOR LOCAL GOVERNMENTS

The article considers marketing tools that allow to study the target audience with which local governments interact on the example of the Republic of Bashkortostan and the Luhansk People's Republic in the form of opinion polls and focus groups. Such studies have confirmed the need for municipal employees to develop strategic and managerial thinking in the interests of the economic, social and social development of the region. The basic structure of the scientific and educational program has been formed. The uniqueness of these programs lies in the need to conduct them in a mixed mode - remote form and conducting field strategic sessions of working groups in municipalities.