Driving renewable energy continuance in Malaysia through reinforcement sensitivity, technology infrastructure and psychological factors

Purpose Based on the reinforcement sensitivity theory (RST), this study aims to examine the key factors that influence users’ renewable energy (RE) continuance intention. More importantly, the mediating role of excitement and the moderating role of technology infrastructure (TEC) and anxiety in the renewable energy continuance intention (RECI) is explored. Design/methodology/approach A survey was conducted among RE users in Malaysia and the results of a questionnaire survey of 397 were analysed using partial least square structural equation modelling. Findings The study’s findings highlight the significant roles of excitement and anxiety in RE intentions, emphasizing the impact of psychological factors and government policy on RE adoption in Malaysia. It also proves the moderating effect of perceptual dimension attributed to TEC. Research limitations/implications This study significantly advances the understanding of RECI, offering a replicable research framework that can be examined across regions and countries. Scholars can leverage the framework for further exploration, whereas managers should recognize reinforcement sensitivity influences on RECI and the impact of perceived technology infrastructural support. Originality/value Given that this study is a pioneer attempt to investigate the approach and inhibiting factors relating to RECI through the application of RST, It provides novel insight for future research on RE among researchers and practitioners, thereby contributing to the limited body of knowledge on the psychological dynamics of RECI of an emerging economy.