Implementation of Importance Performance Analysis Method for Passenger Service Performance at Bastiong Ferry Port, North Maluku Province

Quality of service in the transportation sector, particularly at ports, significantly influences passenger satisfaction. This study aims to implement the Importance Performance Analysis (IPA) method to evaluate passenger service performance at Bastiong Ferry Port in North Maluku Province. By utilizing IPA, this research will identify service attributes that need improvement and those that should be maintained to enhance passenger satisfaction.