Radio Drama as a Synergy for Social Change

The study investigated radio drama as a synergy for social change. The research design for this study will be a qualitative type of research. The population of the study consisted of all government workers in Ekiti State. The sample size of one hundred fifty (150) respondents was used for the study. The instrument that was used is a self-structured questionnaire for data collection. The data gathered for this study will be analysed using percentage distribution of frequency counts and bar chart to analyse the demographic data of the respondent. It was concluded that radio drama can be very effective in political campaign and political propaganda. Radio drama has positive influence on behavioural change in the society. Since majority of the radio drama programme is focusing mainly on issues affecting the society, hence radio drama influences behavioural change in the society. Radio drama has more effectiveness to social change than other form of drama. It was recommended that drama should be use to educate listeners on important social issues, such as education and civil rights, radio drama has high potency in effective communication hence, it should be adopted where other means of communication fail.

Authors

Publication Details

Journal
British Journal of Multidisciplinary and Advanced Studies
Published
2025-03-06
DOI
https://doi.org/10.37745/bjmas.2022.04247
Primary Topic
Media Studies and Communication
Type
article
Field-Weighted Citation Impact
0.00
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article

Radio Drama as a Synergy for Social Change

Zaccheaus Ojo Joseph
British Journal of Multidisciplinary and Advanced Studies
Media Studies and Communication
article

Radio Drama as a Synergy for Social Change

Zaccheaus Ojo Joseph
article en

Abstract

The study investigated radio drama as a synergy for social change. The research design for this study will be a qualitative type of research. The population of the study consisted of all government workers in Ekiti State. The sample size of one hundred fifty (150) respondents was used for the study. The instrument that was used is a self-structured questionnaire for data collection. The data gathered for this study will be analysed using percentage distribution of frequency counts and bar chart to analyse the demographic data of the respondent. It was concluded that radio drama can be very effective in political campaign and political propaganda. Radio drama has positive influence on behavioural change in the society. Since majority of the radio drama programme is focusing mainly on issues affecting the society, hence radio drama influences behavioural change in the society. Radio drama has more effectiveness to social change than other form of drama. It was recommended that drama should be use to educate listeners on important social issues, such as education and civil rights, radio drama has high potency in effective communication hence, it should be adopted where other means of communication fail.

British Journal of Multidisciplinary and Advanced StudiesVol. 6(2)
Openalex Percentile: Top 95%
Media Studies and Communication
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