Examining Effectiveness of Financial Literacy in Promoting Stock Market Participation: A Case Study of Financial Institutions in Lusaka

This study examines the effect of financial literacy on stock market participation among financial institutions in Lusaka’s Central Business District. Using quantitative methods such as descriptive statistics, chi-square tests, correlation, and regression analysis, the research explores the relationship between financial knowledge, access to technology, and stock market involvement. Key findings reveal that while financial literacy is low, particularly in savings and investments, access to technology and digital literacy are strongly correlated with stock market participation. Regression analysis shows that technology access significantly predicts participation, while financial literacy alone does not. The study emphasizes the need for comprehensive financial education programs that enhance both financial and digital literacy. These findings offer valuable insights for policymakers and institutions aiming to improve financial inclusion and economic empowerment in Lusaka.