Reducing Seller Friction through Generative AI: An Analysis of E-commerce Innovation

This comprehensive article explores the transformative impact of generative AI models in reducing seller friction within e-commerce environments. The article examines the evolution of e-commerce operations through AI integration, focusing on automated customer support, dynamic content generation, and predictive analytics for inventory management. The article analyzes the technical implementation requirements, including architecture considerations and model selection strategies, while evaluating the operational efficiency improvements and quality metrics across various e-commerce platforms. The article also addresses the challenges faced during AI implementation and presents strategic solutions for successful integration. It provides valuable insights for businesses seeking to enhance their e-commerce operations through AI technology.

Authors

Publication Details

Journal
International Journal on Science and Technology
Published
2025-03-07
DOI
https://doi.org/10.71097/ijsat.v16.i1.2331
Primary Topic
Impact of AI and Big Data on Business and Society
Type
article
Field-Weighted Citation Impact
0.00
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article

Reducing Seller Friction through Generative AI: An Analysis of E-commerce Innovation

Sharad Kumar Sonkar
International Journal on Science and Technology
Impact of AI and Big Data on Business and Society
article

Reducing Seller Friction through Generative AI: An Analysis of E-commerce Innovation

Sharad Kumar Sonkar
article en

Abstract

This comprehensive article explores the transformative impact of generative AI models in reducing seller friction within e-commerce environments. The article examines the evolution of e-commerce operations through AI integration, focusing on automated customer support, dynamic content generation, and predictive analytics for inventory management. The article analyzes the technical implementation requirements, including architecture considerations and model selection strategies, while evaluating the operational efficiency improvements and quality metrics across various e-commerce platforms. The article also addresses the challenges faced during AI implementation and presents strategic solutions for successful integration. It provides valuable insights for businesses seeking to enhance their e-commerce operations through AI technology.

International Journal on Science and TechnologyVol. 16(1)
Openalex Percentile: Top 96%
Impact of AI and Big Data on Business and Society
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