On changeability and unchangeability in fashion

The aim of this article is to provide an in-depth analysis of the issue of change and constancy in fashion, challenging the common belief that fashion is exclusively a domain of ephemerality and instability. After discussing the theoretical approaches to change and constancy in fashion in the first part, the second part introduces the categories of changeable unchangeability and unchangeable changeability and uses them to analyse selected aspects of the contemporary fashion system, showing their paradoxical nature. Given the social significance of fashion, the paper will contribute to a broader debate on change and constancy in contemporary social life.