Digital skill improvement in creative economy industries

This study focuses on digital leadership in improving the digital skills of creative economy workers in Depok City through the mediation role of digital collaboration and individual innovative capabilities as moderation. The purpose of this study is to analyze the influence of digital leadership on the digital skills of creative economy workers both directly and indirectly through the mediation of digital collaboration and the moderating role of individual innovative capabilities. The object of this study is the creative economy workers in Depok City. The sampling technique uses probability sampling with proportionate random sampling technique. The sample in this study was 204 people based on calculations with the Slovin formula. The analysis method used is descriptive analysis with SPSS 29.0, Partial Least Square (PLS) using the smartPLS 3 software application, and the Sobel test. The results of the study show that digital leadership has a significant effect on the digital skills of creative economy workers, mediation testing shows that digital collaboration partially mediates the influence of digital leadership on digital skills. Meanwhile, Individual innovative capabilities do not moderate the influence of digital leadership and digital collaboration on digital skills.