Platform-Specific Masculinities: The Evolution of Gender Representation in Indonesian Reality Shows Across Television and Digital Media

This study examines the transformation of masculine representation across television and digital platforms in Indonesian reality shows. We identified distinct patterns of masculine representation emerging across platforms through a mixed-method analysis of 240 h of television programming, 1100 digital media items, and survey data from 1000 respondents. Our study reveals a significant decline in traditional masculine representations from 85% to 30% between 2019 and 2024, accompanied by the rise of “platform-specific masculinities”. The research identifies three primary categories: traditional (dominated by competitive achievement), emotional (characterized by interpersonal connection), and creativity (marked by innovative self-expression). Digital platforms demonstrate higher engagement rates for emotional (380 k interactions) and creative content (320 k interactions) compared to traditional representations (180 k interactions), particularly among younger audiences (18–24). While television maintains predominantly traditional representations (65%), digital platforms, especially TikTok, show higher proportions of emotional (42%) and creative (45%) expressions. These findings contribute to understanding how platform characteristics influence gender representation and suggest implications for media production in Southeast Asia.