EFFECTIVE MODELS FOR ORGANISING EXHIBITION ACTIVITIES IN THE TOURISM INDUSTRY
The article touches exhibitions as a valuable resource for socio-cultural and marketing research, especially in the field of tourism and hospitality, event industry. Participation in exhibitions helps companies better understand the market and find effective promotion strategies.
Authors
- Kseniia Evgenievna Chernykh
Institutions
- Russian International Academy of Tourism (RU)
Publication Details
- Published
- 2025-03-07
- DOI
- https://doi.org/10.37539/241226.2024.60.39.026
- Primary Topic
- Conferences and Exhibitions Management
- Type
- article
- Field-Weighted Citation Impact
- 0.00