Digital Marketing as an Effort to Increase Sales of MSMEs in Bandung Regency

Through the growth of digital marketing and creative economy-based enterprises, this International Community Service (PKM) project seeks to increase the competitiveness of Micro, Small, and Medium Enterprises (UMKM) in Bandung Regency. Using digital platforms like social media and marketplaces, this program teaches participants about product creation, digital marketing tactics, and company branding. According to the activities' outcomes, MSME actors' knowledge and proficiency have significantly increased, as evidenced by a 50% rise in sales. In order to foster the growth of a sustainable creative economy, this program highlights the significance of cooperation between educational institutions, the government, and the community. Regular training of this kind is anticipated to fortify the technology-based MSME ecosystem.