Analysis of the Influence of E-Commerce Adoption on Entrepreneurial Skills in Malang Regency Vocational Students through Self-Efficacy and Entrepreneurial Mind-set

This study aims to analyze the impact of e-commerce adoption on business performance and address the role of self-efficacy and emotion as a mediator. This study uses various methods and research through emotional assessment. The sample of this study includes 234 students studying in Malang district. Data analysis was conducted using structural equation-partial least squares (SEM-PLS) method. The results show that e-commerce applications have a significant and positive impact on entrepreneurial self-efficacy, entrepreneurial mindset and entrepreneurial skills. Likewise, entrepreneurial self-efficacy and entrepreneurial mindset are also quite effective and beneficial for entrepreneurship. This study also conducted an interactive task on entrepreneurship and entrepreneurial thinking in the relationship between e-commerce adoption and entrepreneurial skills of university students in Malang district. The significance of this study can help universities working in higher education institutions develop e-commerce adoption plans and ensure that these plans increase the needs of the business and digital marketing goals.