Public Relations Campaign Strategy of East Mangarai District Health Office in an Effort to Overcome the Problem of Stunting

East Manggarai Regency is of particular concern because of the high rate of stunting, so it is in red status with an incidence rate of 42.9% compared to other districts in East Nusa Tenggara Province. The public relations campaign strategy (PR Campaign) aims to increase awareness and knowledge of the target audience to gain attention and foster a positive view of the stunting issue in East Manggarai Regency. This research aims to determine the strategy and approach in implementing the Public Relations Campaign program by the East Manggarai District Health Service in an effort to overcome the problem of stunting, using descriptive qualitative research. In this research, the researcher chose to use the theory of public relations campaign strategy according to Harwood Childs.