The responsibility of corporate sustainability: the case of digitalising sustainability information in a food supply network

Purpose This study explores the use of digital tools to support the sharing of sustainability information in the transition towards sustainable supply chain management in food supply chains. Design/methodology/approach The qualitative study reports on a Swedish food supply network, consisting of interviews with retailers/restaurants, wholesalers, and farmers/processors. By applying the analytical lens of responsibilisation, the abductive study reveals the complexities and barriers in transitioning to a sustainable food industry with the help of digital tools. Findings The findings demonstrate that perceived responsibility for corporate sustainability was limited to the national legislative framework. This limitation is evidence of an evaded regime of responsibilisation across supply chain actors. Additionally, the use of digital tools to support sustainability information sharing was largely absent in strategic orientations. This selective or withheld sustainability information translated into a gatekeeping mechanism that potentially hinders collective efforts to achieve sustainability. Practical implications The findings indicate that Swedish food actors are currently in a waiting position regarding the use of digital tools to promote sustainability information sharing. More specifically, industry actors perceive the need for an updated regulatory sustainability framework that supports a faster, digitally supported transition towards a sustainable food industry. Policymakers should be more proactive to incentivise industry actors to develop and adopt digital tools promoting corporate sustainability. Originality/value Responding to the call for more research into the empirical reality of supply chain actors and their approaches towards digitalisation and sustainability, this study bridges the gap between conceptual studies and practice. Furthermore, this study refines the theory of responsibilisation by shedding light on the underlying mechanisms of sharing sustainability information within a food supply network. It suggests that there exists an evaded regime of responsibilisation whereby governmental agencies are assigned the greatest responsibility to drive corporate sustainability, and, in the absence of such regulatory requirements, the sharing of sustainability information is limited.