The Influence of Social Media on Consumer Choices: A Practical Investigation

This research examines the ways in which social media, with its interactive nature and ability to share content, shape consumer behavior in Baghdad. The study examines a range of social, psychological, and cultural factors that influence purchasing decisions in this context. We collected information by answering a questionnaire, a random sample of 140 social media users in Baghdad Governorate, and analyzed it using the statistical program SPSS. The results reveal that social media has a significant impact on consumer behavior, with 70% of respondents indicating that they purchased products based on recommendations they encountered on these platforms. This confirms the role of social media as a powerful channel for word-of-mouth marketing. The study concludes by providing recommendations for both consumers and businesses on how to effectively leverage these platforms.